Found the article below on foxnews and thought it was a fairly good synopsis of the things McDonald's has recently implemented to not only improve profits but its' image as well.
http://liveshots.blogs.foxnews.com/2010/09/22/road-to-recovery-whats-working-mcdonalds/
The stock is continuing to hover around the same price. It closed today at $75.13 down -$0.38 (or -0.50%).
I have always been impressed with the way Mcdonald's has been proactive rather than reactive. They aren't afraid to take chances as a company. With the exception of the "McDiner" plan, everything they do seems to work. They've conquered the fast food world, now they're challenging Starbucks. I wouldn't be against them either.
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