Between 1998 and 2000 McDonald's acquired Donato's Pizza, invested in a Chipotle Mexican Grill, and acquired Boston Market. It acquired Boston Market after its' parent company, Boston Chicken, Inc. filed Chapter 11 Bankruptcy and began a restructuring process. The Boston Market acquistion was in 2000 and cost McDonald's Corporation approximately $174 million. Of the 751 Boston Market restaurants acquired in the purchsase, some would continue as Boston Markets, while others would be converted to McDonald's, Chipotle Mexican Grills or Donatos Pizza restaurants. This acquistion was part of McDonald's Corporation's domestic growth plan.
http://www.allbusiness.com/retail-trade/food-beverage-stores/385486-1.html
In 2006, McDonald's Corp. fully divested its investment in Chipotle Mexican Grill.
http://phx.corporate-ir.net/phoenix.zhtml?c=194775&p=irol-newsArticle&ID=916004&highlight
McDonald's may be wishing they had waited to divest those shares of stock as Chipotle is currently trading on the NYSE for $181.87.
http://www.google.com/finance?q=NYSE%3ACMG
The acquisition of Donato's Pizza in 1999 cost McDonald's Corp. $150 million. However, it divested that company as well by selling it back to the original owners, the Grote family, in 2003. The amount of the sale was undisclosed.
http://www.buyerzone.com/professional_services/franchises/rbic-second-act.html
And, finally, McDonald's sold the Boston Market chain to Sun Capital for an undisclosed sum in 2007.
http://www.usatoday.com/money/industries/food/2007-08-06-boston-market_N.htm
With the sale of Boston Market, McDonald's had divested all its' other ventures by 2007 and decided to get back to the basics and focus on its' primary hamburger chain. As MCD appears to be doing quite well these days, it seems that divesting all other interests and focusing on its' core competencies has proven to be a successful strategy for MCD.
I thought that they would have held on to the Boston Market but I guess it has been a positive move for them to get back to basics of focusing on the burger. I have not seen you mention in your blog the diversification at one time where they tested and put in many of their existing stores and a lot of their new ones their coffee cafes in an attempt to battle Starbucks. I wondered how that went for them or did it wither out.
ReplyDeleteThe McCafe is still going and going quite strong. Sales in those areas have contributed to the good earnings MCD has posted in recent months. You can check out their offerings on the McDonalds.com website for more details of the products offered at the McCafe.
ReplyDeleteThis was interesting to read. I didn't realize all of this.
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