The McDonald's culture could probably be best summed up in the words of McDonald's founder, Ray Kroc.
“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” —Ray Kroc
http://www.mcdonalds.com/us/en/our_story/our_history/the_ray_kroc_story.html
Quality, Service, Cleanliness, and Value continue to be the mantra used by McDonald's and its' employees even today. All decisions and policies are made with this in mind. This corporate culture is maintained by its' different restaurants regardless of the country in which it is located.
While McDonald's is known for its' standardized food and service, it also must cater to the different cultures in the many different nations it has stores. So, it has to adapt menus accordingly, but it still continues to follow the "Quality, Service, Cleanliness, and Value" plan. For instance, in India Mickey D's does not serve pork or beef, so it greatly expanded its' vegetarian menu. Additionally, McDonald's has made adjustments for other cultures as well to ensure it pleases the local consumer and maintains a loyal customer base all the while maintaining its' service and value.
http://www.meattradenewsdaily.co.uk/news/130910/india___vegetables_for_mcdonalds_.aspx
While MCD took a hit on the stock price today closing at $77.42 (down $1.65), it is still performing very well overall proving that its' corporate culture is working.
http://www.google.com/finance?q=mcd
The one thing I think would a problem for McDonalds is when they sell out a franchise to home town owners that do not carry on the culture in the individual units that they own, I wonder what they have in place to contain that?
ReplyDeleteMcdonald's is a culture of consistency. The quality and value that you get in California is the same that is exuded in Florida. You know what you are getting at McDonald's. There are no surprises. It's kid friendly service with a smile. It was that way 20 years ago and it will be that way 20 years from now.
ReplyDeleteHave you ever seen the special on the Travel Channel that shows the different McDonalds from around the world? Like the one that is in a 4 star restaurant. Or the one that has a Drive-thru that allows snowmobiles in it. Not everything at McDonalds is so consistent. The food might be yes but there are subtle differences and in some countries, they serve different makes of burgers as well as has been pointed out.
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